Amandine

Amandine Sousa de Oliveira

Digital Project Manager — PIM • CRM • Website

I lead complex digital projects across international environments, from requirements gathering through to user adoption.

Get in touch amandineoli@hotmail.com 📄 Download my CV
Amandine Sousa de Oliveira
4+
Years of experience
8
Certifications
3
Languages spoken

About

Profile

Certified Professional Scrum Product Owner (PSPO I & II), I have spent over 4 years leading digital projects such as PIM and CRM, combining a dual Product Owner / Project Manager role. I manage the backlog, prioritize requirements, track KPIs and drive adoption and product value creation, while leading change management on international projects. Trilingual (French, Portuguese, English).

Background

Professional Experience

PIM Project Manager
Since January 2025
Saint-Gobain
  • PIM project management in the Run phase (post Go-Live) across a multi-country, multi-brand international scope (still growing), ensuring solution stability, performance and user adoption
  • Created and led an annual two-day event bringing every country team together in France — a personal initiative to connect teams that otherwise never cross paths and share PIM practices across countries
  • Coordination of international stakeholders (business teams, IT, data teams and local brands) to ensure smooth operations and alignment of tool usage
  • Project governance leadership: organization and facilitation of evolution committees, arbitration between global enhancements and local adaptations, and cross-functional decision-making
  • Post-production backlog management: requirements gathering, impact analysis, prioritization, and tracking of enhancement and bug-fix requests via JIRA
  • Performance and adoption monitoring: definition, analysis and reporting of usage KPIs by country
  • Design and maintenance of project dashboards and reports (Neops) for operational monitoring and decision support
  • Continuous change management: user support, delivery of international training sessions, and maintenance of functional documentation
  • Process harmonization and continuous improvement at an international scale, ensuring consistency of practices and standards
  • Project communication and team engagement: creation and dissemination of internal communications (Yammer, newsletters)
  • Organization and coordination of international events: training days, workshops, team-building activities
CRM Project Manager
August 2022 – December 2024
Saint-Gobain
  • Salesforce management: KPI analysis, report and dashboard creation
  • Oversaw data acquisition projects: defined deduplication rules, designed workflows, and configured CRM responses
  • Provided CRM support and organized training sessions for new users
  • Conducted CRM benchmarks to identify optimization opportunities
  • Market analysis: studied the construction industry with a focus on architects' roles and market positioning
Digital Marketing Officer
August 2019 – August 2022
2P2I Environnement
  • E-commerce management: handled SEO/SEA campaigns
  • Managed customer service, product listings, and logistics
  • Visual design and marketing: created visuals, managed email campaigns
  • Catalog design: produced 60-page annual print and interactive catalogs
  • Developed tailored catalogs for key accounts
  • Proof validation (BAT): integrated client logos on requested products and prepared visual proofs for approval

Expertise

Skills

Technical Skills

Project ManagementPIMCRMKPI SteeringReportingBacklog ManagementChange ManagementSEOSEAHTML / CSS

Tools & CMS

SalesforceJIRAPrestashopWordpressShopifySTIBOMicrosoft OfficePhotoshopIllustratorInDesignCanva

Soft Skills

Critical ThinkingAdaptabilityAutonomyOrganization

Academic Background

Education

Double Master's Degree in Digital Marketing & Data Analytics
EMLV (School of Management) & IIM (Institute of Internet and Multimedia) — Groupe Léonard de Vinci • 2022 – 2024
Bachelor's Degree in E-commerce & Digital Marketing
UVSQ Paris-Saclay • 2021 – 2022
BTS in Negotiation and Digitalization of Customer Relations
ISCIO • 2019 – 2021
High School Diploma in Industrial and Sustainable Development Technologies
2014 – 2016

Certifications

  • ✓Professional Scrum Product Owner™ I (PSPO I) — Scrum.org
  • ✓Professional Scrum Product Owner™ II (PSPO II) — Scrum.org
  • ✓Google Ads – Search Network Certification
  • ✓Google Analytics Certification
  • ✓Google Ads – Display Certification
  • ✓HubSpot Academy – Inbound Marketing
  • ✓HackerRank – SQL (Intermediate)
  • ✓Enablers – Meta Business

Languages

FrenchBilingual
PortugueseNative
EnglishC1 (TOEIC 895/990)

Outside of work

Interests

🐾

Hiking with my two dachshunds

Long walks and hikes with my two four-legged companions — a real breath of fresh air.

🤸

Aerial sports

Always chasing new figures and pushing further, in constant progression.

Let's talk

Contact

Open to Project Manager opportunities — PIM, CRM, digital or website. Feel free to reach out.

📄 Download my CV (PDF)
Phone
07 81 11 55 29
Email
amandineoli@hotmail.com
LinkedIn
amandine-sousa-de-oliveira
Location
Île-de-France, France